![]() You can make your own fruit-infused cocktail, she said, but "who can make a cake vodka?" "It's the sweetness, it's the dessert delivery and it's what you can't replicate as a consumer," Ms. Typically ranging from 30- to 35-per-cent alcohol, the spirits are designed for straight-up sipping or easy cocktail creation, as in, Cake and Coke."That dessert notion is the key," said Holly Wyatt, director of marketing for Toronto-based the Kirkwood Group, the Canadian agent for 360 Double Chocolate from the United States and the British-distilled Three Olives line, which includes Cake, in a bottle painted with multi-coloured sprinkles, and Bubble, nuanced with the nostalgic taste of pink gum. "In the confectionery category, we have at least three new flavours ready to go should the growth continue."Īs you might have guessed, there's sugar involved, though not as much as in a syrupy liqueur. "We're having challenges trying to fulfill the demand," said Rodolfo Aldana, director of marketing for white spirits at Diageo Canada, the local arm of Smirnoff's parent. Not to be outdone, vodka leader Smirnoff has entered the fray with its own whipped-cream offering as well as Fluffed Marshmallow, both launched last month in select provinces. 1 flavoured vodka brand, edging out such established fruit-based concoctions as Smirnoff Raspberry Twist and Absolut Citron. It's already scored a major hit in both Canada and the United States with Pinnacle Whipped, now the No. ![]() Though still a tiny niche in the 500-million-case-a-year global vodka market, the confectionery segment grew by about 400 per cent last year. No whisk, spoon or spreading knife required, but an age-of-majority card helps. There's cake, cookie dough, whipped cream, cotton candy, gummy, key lime, marshmallow, even Froot Loops and that staple of SpongeBob lunchboxes everywhere, peanut butter and jelly. Craving a homey dessert? Maybe a sweet cereal or candy-store sugar fix? How about an ice-cold shot of vodka? From the tireless innovators who turned the flavourless-spirit aisle into a fruit stand comes the latest twist, booze with the cheery promise of a childhood treat.
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